FREELANCE SEO EXPERT
93% of Online Journeys Start With a Search Engine.
So, let’s make sure you’re showing up.
What doyou do?
Content is king when it comes to SEO.
Gone are the days where you could stuff keywords into a page and call it a day. The careful creation and distribution of content is what wins, so that’s the majority of what I do!
Outreach & Placement
Google updates their algorithms hundreds of times a year, so trying to trick your way to top is never going to work. Their mission is to ensure the most reputable site that best satisfies the users search query gets to the top.
So in theory it’s quite simple. You just need to satisfy the users search query and appear to be a reputable site!
In practice, this means a shed load of regular, highly-quality content and high-quality backlinks from reputable sites to boost your reputation.
There are other aspects to SEO namely; technical, on-page and off-page SEO. In short, me and my team handle all of it, so you can focus on actually running your business.
So what actually is an SEO expert?
An SEO expert isn’t a mysterious wizard that employs a few magic tricks in order to get your website to rank well.
It ultimately requires the donning of multiple hats (not including a pointy one) to constantly ensure your site checks the boxes Google is looking for.
How does it work?
During this phase it's all about me learning your business & industry, much like I would with a web design project. We'll also take a look at competition and your business goals.
Google Analytics will be setup right away (or checked if you already have it in place), so we know exactly what is going on with your site.
Strategy & Research
I'll take a deep dive into your site as well as your competition (scary how much you can find out about your competitors) , and determine the best strategy as well uncover any technical issues you may have.
This is when you'll receive your first SEO audit. I'll also put together content strategy plans for the long-term.
This process is then rinsed and repeated depending on what the strategy calls for.
It's difficult to say here because it differs depending on the site, but an E-commerce website might need category/product descriptions whereas a service business might need pages on their services.
Tracking & Reporting
My Local plan is what I’d recommend for local businesses for example, a Dental practice. We’ll focus on ranking within your own city for search terms that matter most to you.
We’ll create a 12-month strategy and begin drip-feeding content onto your site. This usually entails 2 blog posts and some other form of content i.e. service pages or customer guides. I’ll then gather backlinks and local citations.
Grow big is primarily for e-commerce businesses as they inherently have greater content requirements (product descriptions, category page content etc.) although some local businesses, particularly in competitive niches, may benefit from this plan as well.
It’s similar to my Local plan in terms of approach, the main difference is there’s just more. You’ll also receive monthly reports from me so you can see the progress we’re making clearly.
Grow BIGGER is again the same approach as with my other plans, but with more. Much more. It’s designed for large e-commerce businesses in competitive niches.
As well as written content, we’ll also look at infographic production and other clever ways to try and beat out the competition.
Product descriptions, category pages etc. more will all be developed to the Nth degree with advice, FAQs and more.
SEO is a long-term game and it’s important to understand overnight results are impossible (be very weary of anyone offering you them). Typically, you should see progress in 90 days, but its not an exact science.
In short, yes. But there’s no ploy to get you locked into a contract that doesn’t work for you. The main reason is as above, SEO is a long-term game and it’s important we’re all on the same page.
Ideally, we want to look to work together for a minimum of 12 months.
Yes, there’s no link farming or other dubious means to try and trick Google into ranking your site highly. My strategy is around hard work building content and high DA links.
White Hat = Safe, above board etc.
No. Be incredibly weary of any agency guaranteeing results, it’s simply not possible to say ‘position 1 in 90 days’.
I can however guarantee results in terms of deliverables. If we agree X number of blog posts or Y number of words. then of course that is guaranteed. But ultimately with SEO there’s a lot that is out of control of everyone but Google.
Backlinks are links from other websites to your own. Think of these like votes or recommendations…
If you own a restaurant, you’re going to be much more popular with the punters if you’ve got hundreds of raving reviews. Even more so if those reviews are from top-quality, respected food critiques.
And that’s how backlinks work. Backlinks tell Google that your site is an authority on a given subject matter. As a result, you’ll get bumped up the rankings!
You’ll get updates at least monthly with all the relevant data on how your campaign is going. I’m also always on hand for quick updates and Qs.
There’s a few reasons why you might want to go for a freelance SEO expert over an agency. First of all is price. Typically you’ll find agencies have much greater overheads and therefore have to pass on the cost to customers.
Secondly, although some agencies will promise you a dedicated account manager, you rarely really know the person you are dealing with. I offer a very personal service. You know exactly who I am, you get my direct mobile number and you can see my lovely face all over this website.
Fancy a chat? Great, give the button below a little tickle and I’ll get back to you ASAP!
From the blog...
I’ve lost count of the number of posts I’ve seen where people are obsessing at getting to 99/100 on Pingdom, GTMetrix or whatever other tools they can find to benchmark their site.
If you’re learning SEO and all the other aspects of digital marketing you’ll have likely realised by now that we love a good acronym. And