Client Project

Crayford Tile Centre

A project of two halves, Ben at Tile Village needed to revamp his existing website as well as create another e-commerce store for his new premises capable of scaling to a nationwide operation.

The Brief

To create a website that could then be duplicated and rebranded into a second more simple ‘enquiry’ type website for the clients more local tile shop. Aside from the typical Woocommerce features, we’d need to include a measurement calculator and product samples as well as trade login & pricing.

TO DO

1
Ecommerce Website capable of scaling
2
Measurement Calculator for users to calculate needs
3
Ability for users to order product samples
4
Trade login & specialist pricing

Competitor Analysis

With all my web design projects one of the first steps of the process is competitor analysis. It’s super important to figure out what the competition is doing well and what they’re doing poorly but also, opportunities we want to take; just because a competitor is doing something badly doesn’t mean necessarily we want to do it and equally, just because a competitor is doing something very well doesn’t mean we’ll want to copy it. 

Strengths

Navigation
Excellent imagery
Category pages
Iconography (product pages)

Weaknesses

Inconsistent branding
Measurement calculator

Opportunity

Image lead navigation
Iconography
Branding

User Personas

We created multiple user personas (below is just a small taste) in order to really understand the needs and frustrations of our users as well as what they expect from a site such as this. We use these personas throughout the project to inform our decisions. 

ABOUT

Christina has just purchased a new home with her partner and they’re looking to put their mark on it starting with a new bathroom. She has no professional design experience, but after lots of prior research she has a vision in mind.

Age
29
Occupation
Account Manager
Income
£27-34k PA
Location
Sidcup

PREFERRED CHANNELS

Mobile 90%
Desktop 35%
Tablet 35%
Email 85%
Phone 40%
Live Chat 85%
Store Visit 75%

Results

Collecting Data...

I’m just getting some figures together, please check back soon.

Thanks!

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