Yoga My Life is the brainchild of a passionate Yoga Therapist determined to build a company that is more than just its products, but about genuine self-care. Farah’s passion for actually doing something meaningful is clear and she truly believes in the benefits her brand can bring.
YML was a new business on a budget looking to get a website that could deliver their knowledge and teachings as well as house eCommerce functionality for their line of skincare products.
With all my web design projects one of the first steps of the process is competitor analysis. It’s super important to figure out what the competition is doing well and what they’re doing poorly but also, opportunities we want to take; just because a competitor is doing something badly doesn’t mean necessarily we want to do it and equally, just because a competitor is doing something very well doesn’t mean we’ll want to copy it.
We created multiple user personas (below is just a small taste) in order to really understand the needs and frustrations of our users as well as what they expect from a site such as this. We use these personas throughout the project to inform our decisions.
Zoe is a 26 year old care worker who works long hours in a care home. She spends most of her time browsing the web and social media on her phone and has recently taken up yoga during lockdown. She’s tried a few apps but nothing too serious. Zoe is looking to improve her yoga technique to build up her flexibility and overall fitness.
Care Home Worker
I’m just getting some figures together, please check back soon.
Thanks for checking out this project. Below are a few links you might find useful.
Any questions please don’t hesitate to get in touch.