A market leading Implantology training company looking to rebrand and enhance their online presence with a new website and better systems that would allow for online billing and easily allow them to host more and more courses.
Implant Success were looking for a new website to enable online billing including instalment payment methods as well as to create a better first impression for potential students. It was also very important to them to bring across their friendly, approachable and supportive attitude.
With all my web design projects one of the first steps of the process is competitor analysis. It’s super important to figure out what the competition is doing well and what they’re doing poorly but also, opportunities we want to take; just because a competitor is doing something badly doesn’t mean necessarily we want to do it and equally, just because a competitor is doing something very well doesn’t mean we’ll want to copy it.
We created multiple user personas (below is just a small taste) in order to really understand the needs and frustrations of our users as well as what they expect from a site such as this. We use these personas throughout the project to inform our decisions.
Nadeem is a highly motivated Dental Associate, but is weary of signing up for more education – Dental school can be brutal, so can be tough to sign up for more. The cost of the courses are high, but he understands the implant industry can be lucrative both in terms of direct financial motivation but also the kudos from peers.
Dentist / Associate
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